EKC has become the go-to PR and marketing agency for writing SEO-friendly articles and content in the healthcare industry.
While the writers take a traditional approach to articles – stemmed from extensive clinical and industry research – understanding keywords and terms relevant to the industry has allowed them to create content for their clients that will land on search engines such as Google and Bing.
What makes a strong SEO campaign in healthcare
SEO is more than being ‘page one’ of Google. A successful SEO campaign is about communicating a brand, which is imperative in the competitive and congested dentistry arena. Critical to creating a strong SEO campaign that will support business growth is editing a narrative that is niche yet wholly relevant to the client’s target audience. The EKC team strives to really understand the business USPs of each client in order to make this work to the fullest.
The value, therefore, of any SEO campaign that the team at EKC produce, is in variety. Whether it’s a clinical case study, a new product launching to the market or a CPD article, the agency plans and produces editorial that, collectively, helps businesses to capture the attention of a wide professional and B2B audience.
Simply put, throughout any PR campaign, EKC creates a spiderweb of online content that will be published on relevant high-readership publications’ websites. Sensitively injected with relevant keywords and common search terms in dentistry, Google and other search engines will recognise these articles and further amplify them to reach an engaged audience.
Contact one of our healthcare SEO specialists at any time by using the contact form below.
Our impact as told by our client
The EK Communications Ltd (EKC) team work hard to ensure we have consistently high coverage in the dental media, and that we are always aware of any new promotional opportunities. Erica’s wealth of fresh ideas and useful contacts make her an invaluable member of our team and her experience in healthcare publishing, PR and marketing is second to none.
Glenn Rhodes, Marketing Manager, UK & Ireland Nobel Biocare