Dental SEO
EKC is the go-to PR and marketing agency for writing SEO-friendly articles and content in the dentistry industry.
While the team of writers takes a traditional approach to articles – stemmed from extensive clinical and industry research – understanding keywords and terms relevant to dentistry has allowed the writing team to create content for their clients that will land on search engines such as Google and Bing.
What makes a strong SEO campaign in dentistry
SEO is more than being ‘page one’ of Google. A successful SEO campaign is about communicating a brand, which is imperative in the competitive and congested dentistry arena. Critical to creating a strong SEO campaign that will support business growth is editing a narrative that is niche yet wholly relevant to the client’s target audience. The EKC team strives to really understand the business USPs of each client in order to make this work to the fullest.
The value, therefore, of any SEO campaign that the team at EKC produce, is in variety. Whether it’s a clinical case study, a new product launching to the market or a CPD article, EKC plans and produces editorial that, collectively, helps businesses to capture the attention of a wide professional and B2B audience.
Simply put, throughout any PR campaign, EKC creates a spiderweb of online content that will be published on relevant high-readership publications’ websites. Sensitively injected with relevant keywords and common search terms in dentistry, Google and other search engines will recognise these articles and further amplify them to reach an engaged audience.
Contact one of our dental specialists at any time by using the contact form below.
Our impact as told by our client
3M ORAL CARE SOLUTIONS DIVISION
I have been working with Erica, Sophie and the EKC team for around three years now and have been incredibly impressed with the huge amount of value they bring to the table. Their knowledge of the industry is fantastic and the opportunities that the team can open up through their connections is invaluable. They approach projects with a friendly, ‘can do’ attitude, but once the direction is set the team go to work with incredible focus and speed, ensuring they meet deadlines without affecting the high standard of quality and ethics expected. In my experience, the best client agency relationships all have a key factor – strong communication. EKC have this nailed. The team take the time to understand your ways of working and adapt to your style in order to make it as easy as possible to work together.
Gavin Richards, Marketing Manager
